Public consiounsness in US is used to positive stimulation, a "carrot" so to speak. It frowns upon negative reinforcement, a "whip". Nonetheless the said whip, or even a hint of it, works quite well. It works in a workplace, where a shadow of layoffs forces lazy workers to do stuff. And it works in the public sector. In San Francisco, the adopted law of obligatory composting doubled the amount of the sorted material. With no fines applied.

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